Why hotels avoid the room number 420

Cannabis enthusiasts around the world eagerly anticipate April 20th each year, as the date has become synonymous with the celebration of all things marijuana. But have you ever wondered where this iconic “420” number actually came from?

In this comprehensive guide, we’ll delve into the surprising origins of 4/20 and explore how this once-niche celebration has evolved into a global phenomenon. From the high school students who started it all to the hotels trying to avoid the association, we’ll uncover the untold stories behind weed’s biggest day.

It all started with a group of high school students in the 1970s who would meet up at 4:20 pm by a statue of Louis Pasteur on their campus in San Rafael, California. These self-proclaimed “420 Louis” would use the code word to discretely coordinate their after-school smoke sessions. Little did they know, this casual ritual would one day spread far beyond their local hangout.

There are numerous theories about why the number 420 became associated with cannabis culture, but the most widely accepted explanation traces back to those San Rafael students. The precise reasoning behind their choice of 4:20 pm as the meeting time remains a bit of a mystery, though some speculate it may have been connected to the number of chemical compounds in marijuana.

As the decades passed, the 420 code word gained traction, eventually reaching the hallowed pages of High Times magazine in the 1990s. From there, it snowballed into an international celebration, with cannabis enthusiasts around the world organizing public events and gatherings to mark the occasion each April 20th.

But this growing popularity has also presented some unique challenges. Hotels and other establishments have attempted to dissociate themselves from the 420 brand, with some going so far as to skip room numbers ending in 20 or label them as “419 + 1” instead. Transportation authorities have even replaced 420 road markers to deter theft and cannabis-related activity.

The sign for room 420 has been stolen so many times in this Colorado hotel that they just stenciled the number right on the door.

As cannabis legalization continues to spread across the globe, the 4/20 celebration is poised to evolve alongside the industry. Will it maintain its counterculture appeal, or will it become more mainstream and commercialized? Only time will tell, but one thing is certain: the 420 legacy will live on, a testament to the enduring appeal of cannabis culture.

Regardless of how 4/20 celebrations may change in the years to come, it’s important to remember the grassroots origins of this iconic day. From those high school students in California to the global community of cannabis enthusiasts, the 420 story is a inspiring example of how a simple act can blossom into a worldwide phenomenon.

As we raise a joint (or a glass of non-psychoactive beverages) to mark 4/20, let’s take a moment to reflect on the journey that brought us here. Whether you’re a seasoned stoner or a curious newcomer, the 420 spirit invites us all to come together, share in the joy of cannabis, and collectively work towards a future where weed is celebrated, not stigmatized. So let the festivities begin – the revolution is already in progress.

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