Celebrations slammed for Advent calendar that’s ‘ruining Christmas and making kids cry’

December has arrived, bringing with it the excitement of Christmas traditions. Among the most cherished are Advent calendars, which offer a daily dose of joy and a sweet start to each morning leading up to Christmas. But this year, one Advent calendar is causing more frustration than festive cheer.

The Celebrations Advent calendar, a holiday favorite for many, has sparked outrage across the UK. Why? A streak of Bounty chocolates has left parents, kids, and chocolate lovers fuming, with some even claiming it’s “ruining Christmas.” Let’s unpack the drama and how it unfolded.

A Coconut Crisis: Why Bounty Is at the Center of the Storm

Three bounty bars in a row is utterly diabolical (@‌FactrMap/X)
Three bounty bars in a row is utterly diabolical (@‌FactrMap/X)

For those unfamiliar, Bounty bars are a polarizing treat. They feature a sweet coconut filling coated in chocolate, a flavor combination that inspires either love or loathing. While some people relish the tropical taste, others avoid them at all costs, often leaving them untouched in Celebrations tubs.

This dislike has now spilled into the festive season, as countless customers report receiving Bounty bars three days in a row in their Advent calendars. Social media has exploded with complaints, with users accusing Mars, the company behind Celebrations, of sabotaging their Christmas spirit.

One disgruntled user posted:

“Third advent chocolate and it’s yet another Bounty. THREE BOUNTIES IN A ROW. What’s next, a whole calendar of them?”

The Backlash: How Kids and Parents Are Reacting

For many families, opening an Advent calendar is a magical part of December mornings. But for some children, the repeated appearance of Bounty bars has turned this tradition into a disappointment. Parents have taken to platforms like X (formerly Twitter) to share their kids’ reactions, ranging from mild annoyance to outright tears.

One parent wrote:

“My kids were so excited for their Advent calendars, but now they’re crying because it’s Bounty again. Is this a joke?”

Another frustrated customer added:

“Two kids, two calendars, six Bounty bars so far. This is ridiculous. Where’s the variety?”

The complaints don’t stop there. Some are even suggesting this is a production error, while others believe it’s an intentional move by Mars to provoke a reaction.

Mars Responds: A Halfhearted Defense?

Mars, the maker of Celebrations, has acknowledged the complaints but offered little consolation to those affected. In a statement, a spokesperson said:

“Christmas isn’t Christmas without the annual chocolate debate. While we know Bounty isn’t everyone’s favorite, we also know some of you have already added it to the nice list. Rest assured, there’s more variety behind the other doors.”

The response has done little to quell the anger. Many argue that the lack of variety so far has soured the experience, with some even calling for refunds or replacements.

Is This a Marketing Ploy or a Manufacturing Mishap?

Speculation is rampant about why this Bounty overload is happening. Some believe it’s a simple production error, with packaging machines inadvertently filling multiple calendars with the same chocolates. Others think it’s a calculated move to generate buzz and keep Celebrations in the spotlight.

If it’s a marketing stunt, it’s working. The controversy has made headlines and sparked widespread discussion, ensuring the brand stays relevant during the holiday season. However, this could also backfire, as many customers vow never to buy the calendar again.

People aren't happy with their Celebrations Advent calendars this year (Richard Baker/In Pictures via Getty Images)
People aren’t happy with their Celebrations Advent calendars this year (Richard Baker/In Pictures via Getty Images)

The Role of Social Media: Amplifying the Outrage

Social media has played a significant role in turning this issue into a full-blown scandal. Platforms like X and Facebook are teeming with posts, memes, and jokes about the situation. Some users are taking the fiasco in stride, using humor to cope, while others are expressing genuine frustration.

One witty user posted:

“If I get another Bounty, I’m switching to a plain chocolate Advent calendar. At least I’ll know what I’m getting!”

Others have used the opportunity to poke fun at the universal disdain for Bounty, with memes showing unopened tubs of Celebrations filled entirely with the divisive treat.

The Emotional Impact of a “Ruined Christmas”

For many, this might seem like a trivial issue. After all, it’s just chocolate, right? But for families who cherish holiday traditions, even small disappointments can feel magnified. The joy of opening an Advent calendar is about the excitement of the unknown—a surprise treat that adds a little sparkle to the day.

When that surprise becomes a predictable letdown, it can tarnish the festive mood. This is especially true for kids, whose excitement can quickly turn to tears when their expectations aren’t met.

How to Handle the Bounty Overload

If you’ve found yourself with a calendar full of Bounties, don’t despair! Here are a few creative ways to turn the situation around:

  1. Trade Chocolates: Have a friend or family member who loves Bounty? Swap your unwanted treats for their favorite chocolates.
  2. Get Creative in the Kitchen: Use the Bounties to make festive desserts like coconut truffles, brownies, or chocolate bark.
  3. Embrace the Humor: Sometimes, all you can do is laugh. Share your experience online and join the conversation—it might even earn you some sympathy chocolates!
  4. Plan for Next Year: Consider investing in a different Advent calendar next Christmas. Options abound, from luxury chocolate brands to non-chocolate surprises like beauty products or toys.

The Final Word: A Lesson in Christmas Cheer

The uproar over the Celebrations Advent calendar serves as a reminder of how much we invest in holiday traditions. While it’s easy to get caught up in the frustration, it’s also an opportunity to find humor and creativity in unexpected situations.

Whether you love or hate Bounty, one thing’s for sure: this chocolate drama has added an unexpected twist to the festive season. So, as you open tomorrow’s door, keep your fingers crossed for something different—and remember, Christmas is about more than just what’s inside your Advent calendar.

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